The truth is you are without doubt losing sales if your site is not mobile optimized. According to research, 57% of people who use mobile devices will ditch your website if it takes over three seconds to load and 30% will never complete transactions if the shopping cart is not mobile responsive.
Taking into consideration the importance of a website to any small business, common sense requires that you go the extra mile to ensure your website is mobile responsive. It baffles me a lot to see several websites that aren’t mobile optimized in this day and age.
Highlighted below are four reasons small businesses must have a website that is mobile optimized:
1. Your Site Generates More Traffic From Mobile users
Statistics have shown that over one-fourth of web searches are carried out on mobile devices by more than a billion users all over the world. So, having a mobile responsive website is extremely important, even more, than desktop versions. Mobile device users engage with apps and mobile websites while hanging out with friends, watching TV, making use of computers, going back and forth to work and even while at work. Google already made it clear with the previous year’s Hummingbird update that mobile is the future of search and websites that are yet to be compatible with mobile devices will have their search rank affected negatively.
2. Mobile Users are Different
The objectives of mobile device users are quite different from that of desktop users, meaning that they just want fast and easy ways of getting information. Lots of mobile users have confirmed that they tend to do a lot of impulse buying and actually spend more money on every purchase as opposed to people who use desktops.
This clearly emphasizes the importance of mobile device optimization in order to suit the needs and behaviors of visitors, taking into context the way they’ll probably be visiting your website. By creating an easy and intuitive path for customers to make enquiries or purchases, you’ll align better with mobile users that need information quickly to make decisions on the go.
3. Better Brand Engagement
When you provide a rewarding mobile experience, users will be attracted to your brand and will most likely revisit your website on a desktop afterwards. Over 90% of mobile device users have said they usually switch between screens in order to get tasks done. When you optimize mobile experience in terms of consistency and functionality, it promotes trust and affinity with customers.
Alternatively, if customers find it difficult to navigate your mobile website, they’d rather visit your competition than check on a desktop computer and you know that’s bad for business. Not being able to provide customers with what they need when they need it, you lose the opportunity to make sales as well as risk losing them to your competitor permanently.
4. It Reduces Your Bounce Rate
Content may look great on computer desktops but not so much on mobile devices. If visitors have to squint or pinch and zoom to see what’s written, or even worse if it runs on flash or anything that needs add-ons to display in a browser, they won’t be staying long on your site. You’ll get very high bounce rate on mobile devices if your website isn’t optimized professionally for mobile. When you provide mobile visitors with the right user experience, you’re bound to engage visitors longer and make more sales.
How Web Hosting and Domain Names Help Your Website
A critical part of website building is web hosting that is reliable, as well as the kind of company you select as your website host. Customers want to be able to have access to every section of your website whenever they want, so you must ensure you place it in the right hands.
As tempting as a free domain host may sound, it is way better for you to pay a small fee yearly to have it hosted by a professional and registered company. Owning your domain name is vital to your business, brand and online presence. In addition, it increases the chances of people clicking on your website.
If you’re ready to get started with your own website or have any questions about hosting at (company name), reach out to us today.