Every business needs a website for obvious reasons but what is confusing for most business owners is whether or not to opt for a free domain name and web hosting or purchase one for their business. A lot of services such asWordpress, Tumblr, Blogger, and Weebly offer free web hosting, but with all of these services available for anyone to use for free, why should you worry about buying your own domain name? If you are serious about running a business, getting your own domain name and having a responsive Web Hosting Account is an absolute must for any business owner.
Here are 7 important reasons every business should purchase its own domain name and web hosting account:
Looks More Professional
For instance, “Website.com” definitely looks more professional than “website.wordpress.com.” The former shows your website visitors and prospective clients that you mean business, while the latter does not look as legitimate. A business, no matter how small or big, deserves its own website and domain flexibility. If you want to be taken seriously in the corporate world, don’t attach your brand name to free blogging platforms and free web hosting services.
Strong Brand Identity
Buying your own domain means you are securing your own piece of the Internet. Unique domain names are fast becoming harder to come by. If you don’t acquire it fast enough, the address for your business might get taken by someone else. Most generic names and common words are already taken. Easy to remember web addresses tend to attract more traffic and therefore, generate more interest. You definitely don’t want someone making a website with a domain name similar to the name of your business. You may have to purchase it from the owner of that website if you want to use that domain.
It is Inexpensive
With thousands of new domain extensions (TLDs) to choose from,acquiring an unclaimed domain is not that expensive. Most sites such as cybersitehosting.com offer premium hosting plans which also allows you to acquire a domain. These plans are usually monthly or yearly subscriptions. The cost of buying a domain and hosting your site may also depend on the type of website you want to build.
Greater Control and Flexibility
More importantly, owning your own domain and web hosting account gives you a lot more control over your website. The free platforms such as WordPress, Blogger, and other platforms offer only give you limited control and are usually built with pre-designed themes and widgets in mind. Purchasing your domain gives you the freedom to customize every aspect of your website as desired.
A free Web hosting company usually makes money by selling ad space on the free websites it hosts. If you are planning to place ads on your website, then buying your own domain is necessary. Some free web hosting services also don’t allow ads most times and if they do, the ad spaces are limited and the host may sometimes take a part of the ad revenue. None of these issues will arise if you own your own domain, due to the full control it offers you.If you buy your own Web hosting services, you can control the ad space on your site and the revenue it generates.
A paid Web hosting company is necessary for keeping your site secure and it is also your best defense against unexpected downtime such as software failures, hackers and administrator error. Downtime can be costly for you as a business owner in several ways: you may lose sales if you’re an eCommerce business, or lead to wastage of your ad dollars if you’re running pay per click ads to bring visitors to your site. Service interruptions are frustrating for you and your website. Paid business Web hosting packages often include an up time guarantee and 24/7 technical support.
Space and bandwidth
The more non-text content you have on your site, the more storage space you will need. Heavy files radically increase your need for bandwidth and space and the greater the benefit of using a paid Web hosting service to support your bandwidth needs. Using a paid web hosting account also results in a more responsive website.
In conclusion, if you’re serious about owning a business, purchasing your own domain and web hosting is a must because of the control it provides over your website’s layout and design. A unique domain and paid web hosting package also makes it easier to establish a strong online presence and to attract traffic, both of which are vital for growing your brand.
Therefore, while it may be tempting to save money by using a free Web hosting company or free domain, bear in mind that with so many advantages at a relatively low cost, paid domain and Web hosting is money well-spent for any serious business owner. To purchase a unique Domain Name and responsive web hosting account, visit cybersitehosting.com; a web hosting provider where you can buy a domain name, get a hosting account, install and design your web pages.